Our Story
Smile Trip Morocco was founded by Ismail Outmouhine, a Moroccan travel professional, mountain enthusiast, and experience designer with years of hands-on experience guiding travelers across the country.
Growing up between cities, mountains, and valleys, Ismail developed an early passion for travel, nature, and cultural exchange.
What started as a personal love for exploration became a professional mission: to share the true Morocco beyond clichés, mass tourism, and rushed itineraries.
After leading countless treks, desert journeys, and cultural tours — and working with international travel companies — Smile Trip Morocco was born as a reflection of one simple belief:
Travel should be personal, respectful, and joyful — for both travelers and local communities.
Travel with meaning, Discover Morocco with a Smile.
Smile Trip Morocco is a locally founded travel experience agency dedicated to creating authentic, human, and meaningful journeys across Morocco. We don’t just organize trips, we craft experiences that connect travelers with landscapes, cultures, and people, leaving lasting memories and genuine smiles.
Born from a deep love for Morocco and years of field experience, Smile Trip Morocco was created to offer a different way of traveling: slower, more authentic, and closer to real life.
Designed and led by Moroccans who know the land, the culture, and the hidden routes
Real exchanges with local communities, not staged experiences
Taking time to understand places, not just pass through them
Respecting nature, culture, and local livelihoods
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Our destination experts are available to assist you at Call (+212) 660 00 88 45 or Request a quote
Benefit from personalized service that guarantees an exceptional and unforgettable time
To inspire joyful, meaningful travel that transforms lives, connects cultures, and creates unforgettable memories in Morocco and beyond
To create responsible, immersive journeys connecting travelers with Morocco’s nature, culture, and people through authentic, meaningful experiences.
Join us to explore Morocco through its people, landscapes, traditions, and stories — guided by locals, led with passion, and experienced with a smile.
What Makes Us Different?
Every journey is designed to create emotion, connection, and lasting memories.
We focus on what you feel, not just where you go
your journey directly supports local communities
our itineraries are tested, refined, and lived
every traveler is different, and so is every journey
for deeper, more personal experiences
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